This Clinical Case Forum methodology is based on a physician-moderated focus group format. We employ the use of instant response tools, allowing for the open discussion feel of an advisory board with the precision of a market research study.
The discussion typically starts by setting a baseline understanding of preferred treatment methodologies and continues with a review of clinical data, cases and follow-up.
The baseline discussion can include a variety of topics ranging from current attitudes and preferred treatment methodologies to opinions on memorable presentations at the latest conference.
Given the physician to physician nature of the Clinical Case Forum, we can have a deeper and more technical discussion of emerging data, products and their implications. Review of clinical cases provides a tangible backdrop to the discussion of how clinical data may affect treatment decisions.
The Clinical Case Forum provides an opportunity for marketers to dig deeper into the impact of emerging data and the factors motivating physician decision making.