Sugata co-founded Cadence Communications & Research, a healthcare focused agency offering medical communications and marketing research services, in 2008 with Laura Smith. Sugata currently heads the market research group at firm and has spearheaded key strategic initiatives, leveraging his deep technical expertise and industry insights to drive business growth. Sugata also served roles in consulting and market research at Andersen Consulting (now Accenture), The Wilkerson Group, Amgen, and ICI. In addition to his corporate pursuits, Sugata has made substantial contributions to the academic realm. He co-authored "Management Consulting: A Complete Guide to the Industry" with Daryl Twitchell (1st ed. 1999, 2nd ed. 2002, Wiley). Sugata regularly shares his expertise through speaking engagements, addressing key topics like healthcare trends, marketing research, and management consulting. Sugata received his BA in Economics (with honors) from The University of Chicago, an MA in Economics from Utah State University, and an MBA from Yale University. Sugata may be contacted at sbiswas@cadenceresearch.com.