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15 Years of Defying the Odds: Celebrating Cadence Communications & Research’s Commitment to Innovation and Client Success

As I look back on the last 15 years since founding Cadence Communications & Research with my business partner Laura Smith, I can hardly believe how far we’ve come. Starting from just one client and a lot of big ideas, we’ve built a thriving professional services firm that’s been able to stay ahead of the curve by consistently demonstrating our commitment to our clients. 

Sure, it wasn’t easy. There were times when it felt like we were walking a tightrope over a river filled with crocodiles, juggling machetes for good measure. But it’s all been worth it, because in the end, our success can be attributed to our unwavering commitment to providing innovative solutions that directly address our clients’ needs. 

One such solution is The Cadence Method (TCM), our flagship qualitative market research methodology that combines the best of advisory boards and physician focus groups. By anchoring the conversation with real patient cases and clinical data, TCM allows for a deeper, more scientific understanding of how physicians are thinking about a product and what will influence its usage. 

And now, to celebrate our 15th anniversary, we’re thrilled to announce two new initiatives that will further advance our mission of innovation: 

  1. KOL Market Snapshot Reports: Our new syndicated studies will give clients a quick, insightful look into the thoughts and opinions of key opinion leaders (KOLs) in the market. Based on 1-on-1 interviews, these reports will offer valuable insights into unmet therapeutic needs, evolving market trends, and the catalysts for change in the near future. 
  1. Blinded Advisory Boards: Our Blinded Advisory Boards allow sponsors to observe a moderated discussion between Ph.D. moderators and a panel of KOLs. The discussions will cover a wide range of topics, including new clinical data and its impact on treatment choice and market adoption. 

Only a quarter of businesses make it to their 15th year of operation, and we’re incredibly proud to be part of that select group. But for us, it’s not just about reaching this milestone – it’s about continually pushing the boundaries and finding new, innovative ways to meet our clients’ needs. 

So, here’s to another 15 years of taking on new challenges and pushing the boundaries of what’s possible. And if you’d like to learn more about Cadence or just chat about the ups and downs of entrepreneurship, feel free to reach out to me at


Author Sugata Biswas

Sugata co-founded Cadence Communications & Research, a healthcare focused agency offering medical communications and marketing research services, in 2008 with Laura Smith. Sugata currently heads the market research group at firm and has spearheaded key strategic initiatives, leveraging his deep technical expertise and industry insights to drive business growth. Sugata also served roles in consulting and market research at Andersen Consulting (now Accenture), The Wilkerson Group, Amgen, and ICI. In addition to his corporate pursuits, Sugata has made substantial contributions to the academic realm. He co-authored "Management Consulting: A Complete Guide to the Industry" with Daryl Twitchell (1st ed. 1999, 2nd ed. 2002, Wiley). Sugata regularly shares his expertise through speaking engagements, addressing key topics like healthcare trends, marketing research, and management consulting. Sugata received his BA in Economics (with honors) from The University of Chicago, an MA in Economics from Utah State University, and an MBA from Yale University. Sugata may be contacted at

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