Skip to main content
Reading Time: 2 minutes

Our approach of building connections both internally and externally has made a profound impact on how we reach our business goals. 

In a recent training program, I had the privilege of learning from the online Xchange program by John Berghoff, who drew inspiration from Meg Wheatley’s groundbreaking work. At the core of this approach lies the framework of the 3 C’s: intellectual capital, communal capital, and social capital. These elements serve as the pillars to unlock value within organizations. 

Recognizing the evolving landscape of our world with increased chaos, uncertainty, and market fluctuations, we understand the necessity to amplify our connections, foster valuable collaborations, and innovate in our approach to value creation. The 3 C’s framework empowers us to engage with our team, clients, and vendors, creating a symbiotic exchange where everyone benefits. 

A pivotal aspect of this model is the cultivation of a shared vision and purpose. In healthcare, this is inherent, as our shared commitment to helping patients underscores every aspect of our work. We find that our clients and vendors align with this purpose, fostering a deeper connection. 

We’ve also emphasized the importance of active listening, encouraging new questions that bring forth fresh insights, and embracing a holistic perspective on how we function as a collective system rather than isolated entities. Creating more authentic interactions and establishing psychological safety within our organization allows for a broader range of viewpoints, enriching the collaborative experience for everyone involved. 

Recognizing that an organization is only as strong as its last interaction, we focus on an iterative process of repairing and enhancing relationships. This involves continually aligning our processes with shared values, fostering community, and exploring how to contribute to social value. 

In essence, our commitment to building genuine connections is not just a strategic initiative, but a cultural shift that positively influences our team dynamics, client relationships, and overall business resilience. 

I’m excited about the possibilities this approach has opened up for us at Cadence, and I look forward to further discussions on how we can collectively thrive in this interconnected business environment.  

Cadence Communications & Research is a communications and research firm focused on supporting our clients through greater awareness, knowledge, and understanding of their markets. 

Contact us me at to learn more about how we can help you.




Author Laura Smith

More posts by Laura Smith