Cadence Clinical & Market Insights offers a wide array of solutions for uncovering insights to drive clear clinical development and sales and marketing decisions. Our clients see us as experts in product development and launch research as well as tracking and market response studies. We have the ability to combine unique methodologies with local knowledge, and wide therapeutic experience. Cadence applies clinical expertise to qualitative and quantitative methods spanning both primary and secondary data-based approaches to provide customer insights and drive competitive advantage. Our expertise expands deeply in the areas of oncology, rare diseases, gastroenterology, endocrinology and infectious diseases, as well as many others.
INNOVATIVE METHODOLOGIES
The Cadence Method
KOL IDENTIFICATION & MAPPING
Identifying the most appropriate physicians to engage with is a critical initial step, though doing this thoughtfully and strategically can be complex. The typical approach focuses on easily identifiable traits like publication history, committee memberships, and affiliations with renowned research centers. This top-down approach often results in a list of names but may not reveal which KOLs are sought after by community physicians. Considering both globally/nationally recognized KOLs and up-and-coming regional influencers is crucial.
At Cadence, we employ a comprehensive approach, combining the traditional top-down approach based on secondary research with the primary research-driven bottom-up approach conducted by our market research team. By surveying community physicians, we gain insights into which sources they rely on for therapeutic decision-making. This bottom-up approach, combined with top-down research, provides a holistic and accurate picture of the KOL community specific to a disease state or therapeutic approach.
PRE-LAUNCH RESEARCH
Cadence Market Insights has supported numerous product launches through the structured execution of a sequence of market research studies. These studies build upon each other and are designed to inform the launch strategy and its tactical implementation.
TRACKING & RESPONSE STUDIES
Quantitative research methods are helpful in providing statistical information about research questions so that accurate conclusions can be drawn from the data and findings can be generalized from the sample to a broader population.
KEY THERAPEUTIC AREAS
Oncology Research
We specialize in oncology clinical and market insights, offering deep expertise across medical oncology and hematology-oncology. Our experience includes decades of high-impact support in breast cancer, lung cancer, colon cancer, prostate cancer, pancreatic cancer, multiple myeloma, lymphoma, rare cancers and more.
KEY THERAPEUTIC AREAS
Rare Disease Patient Research
Working with rare diseases and patients offer unique challenges to market researchers. Combining the two can prove to be an insurmountable task for many. At Cadence, we have perfected how we work in a very difficult area in terms of recruiting, surveying and insight development.
More about Rare Disease Patient Research
