Skip to main content
Reading Time: 2 minutes

At Cadence Communications & Research, we’re proud to serve the Pharmaceutical and Biotechnology industry after 15 years in business. During this time, we’ve gained valuable experience and insights, allowing us to improve and excel in our Market Research and Medical Communications services. We’re thrilled to leverage this knowledge with this blog series: 15 Lessons We’ve Learned at Cadence.


We’ve learned that it’s essential to understand our client companies’ sales and marketing strategies and align your services accordingly. We believe that by aligning our services with our clients’ sales and marketing strategies, we can provide more effective and impactful support. This blog will share our insights and recommendations on understanding and aligning with your client’s sales and marketing strategies to achieve mutual success.

Here are three essential things to consider:

  1. Study your client’s sales and marketing materials: Review your client’s sales and marketing materials, such as brochures, websites, social media accounts, and presentations. Understand their value proposition, target audience, messaging, and branding. This will help you align your services to complement their sales and marketing efforts.
  2. Engage with your client’s sales and marketing teams: Collaborate with them to gain insights into their strategies, goals, and challenges. Understand their sales and marketing processes, channels, and tactics. Building solid relationships with these teams ensures that your services align with their objectives and support their efforts effectively.
  3. Provide customized solutions: Tailor your services to align with your client’s sales and marketing strategies. Offer customized solutions specifically designed to meet their unique needs and challenges. This could include developing marketing materials, creating sales enablement tools, or providing training and support for their sales and marketing teams.

Recently, a client in the pharmaceutical industry approached Cadence for support in developing content for their product launch. Cadence thoroughly reviewed the client’s sales and marketing materials and engaged with their sales and marketing teams to understand their strategies and goals. Based on this insight, Cadence developed a comprehensive content plan that included product brochures, website content, and social media posts aligned with the client’s messaging and branding. The customized content helped the client generate buzz and interest in their product, resulting in a successful product launch and increased sales.

In conclusion, understanding and aligning with your client’s sales and marketing strategies is crucial for a vendor company’s success. By studying their materials, engaging with their sales and marketing teams, and providing customized solutions, you can effectively support their efforts and establish a mutually beneficial partnership.

Zachary Moore

Author Zachary Moore

More posts by Zachary Moore