Effective leadership is the cornerstone of organizational success. We understand that authentic leadership goes beyond titles and positions and individuals—it’s based on much more.
SUGATA BISWAS
Managing Principal
SUGATA BISWAS
Managing Principal
Cadence Market Research offers a wide array of services. Our approach emphasizes the development of emotional intelligence, communication skills, and strategic thinking, equipping leaders with the tools and insights they need to navigate complex challenges and drive meaningful change. Whether you’re a seasoned executive or emerging leader, our tailored programs provide valuable guidance and support to help you thrive in today’s dynamic business landscape. We specialize in healthcare.
“Cadence has offered me the best work/life balance I have ever had. I really appreciated when my supervisor told me to take a day off after a really demanding time. It made me feel a human not just like a worker.”
– Cadence Employee
“Laura has a truly unique set of gifts, experiences and education that make her an extraordinary coach and source of wisdom.”
– Taylor, Entrepreneur
“The consummate professional, Laura seamlessly marries her decades in healthcare with a deep understanding of the human condition. Doing so allows her to quickly establish meaningful connections with session participants. By sharing the wins and losses in her life, people see themselves in her experiences and insights.”
– Julie Elginer, DrPH, MBA
Associate Professor UCLA Fielding School of Public Health
“Cadence does an excellent job, provide an ‘A’ team quality experience, are highly professional and work seamlessly with our staff.”
– Wendy Ashman, Director of Operations Physicians Education Resource
Conscious Organizational Development Coaching
Learn how to combine heart centered management with profit centered operations
Our coaching services enable business leaders to support their own vibration, vision and mission. This will enable them to operate at their best on a more consistent basis and lead their organization to the next level with an expanded set of conscious business practices that they can also share with their client base.
We offer services for individual contributors who require addition training in soft skills, such as emotional control, conflict resolution, and problem-solving.
To set up an assessment or talk to us further click the button below.
OPERATIONAL EFFECTIVENESS
Develop your business based on sound business practices, financial management tools, and operational efficiency.
The number one reason businesses fail is due to cash-flow, an astounding 82% of businesses that fail is because they don’t have proper capitalization, they don’t have cash reserves, or they fail to manage their inventory. These problems aren’t just a failure to manage money, they are failure to track where money and inventory is going. It’s also inefficient processes (or worse yet, no processes at all) and procedures. A lack of operational accountability and organizational structure can also cause mismanagement.
Our unique offering couples operational excellence with heart centered leadership. We’ll help you dig deep into your profit and loss, create important policies, processes and procedures, and understand how to create on-going profitable operations.
SPEAKING ENGAGEMENTS
Our leadership talks about conscious organizational development and the connection to profit
Sugata Biswas, co-founder of Cadence Communications & Research is an accomplished author, award-winning entrepreneur, and advocate of the servant-leadership management philosophy. He specializes in human behavior and decision-making. In 2008, he co-founded a professional services firm in the life sciences industry which has been featured on the Inc 500/5000 list of America’s fastest-growing private companies three times.
Sugata has over 20 years of experience in consulting and primary market research. He has supported the launch of numerous brands, evaluated potential targets for acquisition, and conducted dozens of qualitative and quantitative market research studies. Previously, Sugata was a Vice President at Interactive Clinical Intelligence (an oncology-focused market research agency). Prior to ICI, Sugata’s professional experience included the large biotechnology company Amgen, IBM Consulting, and Andersen Consulting. Sugata received his BA in Economics from the University of Chicago, MS in Economics from Utah State University, and MBA from Yale University.
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SPEAKING ENGAGEMENTS
Our leadership talks about conscious organizational development and the connection to profit
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Sugata Biswas, co-founder of Cadence Communications & Research is an accomplished author, award-winning entrepreneur, and advocate of the servant-leadership management philosophy. He specializes in human behavior and decision-making. In 2008, he co-founded a professional services firm in the life sciences industry which has been featured on the Inc 500/5000 list of America’s fastest-growing private companies three times.
Sugata has over 20 years of experience in consulting and primary market research. He has supported the launch of numerous brands, evaluated potential targets for acquisition, and conducted dozens of qualitative and quantitative market research studies. Previously, Sugata was a Vice President at Interactive Clinical Intelligence (an oncology-focused market research agency). Prior to ICI, Sugata’s professional experience included the large biotechnology company Amgen, IBM Consulting, and Andersen Consulting. Sugata received his BA in Economics from the University of Chicago, MS in Economics from Utah State University, and MBA from Yale University.
Laura Smith, co-founder of Cadence Communications & Research is an accomplished author, award-winning entrepreneur, Laura Smith Biswas is currently co-founder and Managing Principal at Cadence Communications & Research; a global healthcare firm focusing on improving patients’ lives through the services of medical communications and market research. Under her leadership, Cadence has ranked three times on the Inc. 500/5000 fastest growing list.
Laura is at heart a serial entrepreneur who loves exploring entrepreneurial models of work that blend sound principles of psychology with strong business fundamentals. She is passionately engaged in leading as an aware, humanistic leader who believes that a holistic model of work is not only engaging but necessary for the highest levels of success.
Laura also has a growing leadership and relationship coaching practice supporting clients to create a life built on these same fundamentals. She is also a mother of three young adult children and lives in Southern California with her life partner.
She holds an MBA from Yale University and a MS in Spiritual Psychology from the University of Santa Monica.
Team Building and Event Planning
Developing a meaningful event with our event planning team for logistical support
Our logistics team provides a wide range of services from simple logistical support like site selection and travel to the highly collaborative development of your event. The key to our success in this area has been our experience and expertise, willingness and ability to be flexible, our white glove service and ultimately our flawless execution.
“30% of market value among world’s most admired companies comes from culture.”
– Korn Ferry
COACHING
Individual Contributor Developmental Coaching
This integrated solution for effective leadership is the cornerstone of organizational success. We understand that authentic leadership goes beyond titles and positions and individuals—it’s based on much more.
We offer comprehensive coaching and training programs designed to cultivate leadership excellence. Our leadership offerings leverage our team’s long-term operational, healthcare industry and professional services experience along with deep training in psychology, coaching and facilitation. These programs are grounded in real-life experience, tangible benefits, and designed to build this muscle up within individuals and effectively inside organizations.
Some of the key ingredients we teach in our programs and integrate into our coaching include:
- Clarifying and cultivating the vision, core motivation and purpose in an organization
- Serving the organization from a place of both emotional intelligence and analytical thinking in balance
- Developing a cadre of self-centering tools for leaders to support themselves through challenges
- Building an organization culture that is living, healthy and transparent
- Leading with the use of effective organizational processes and reporting that efficiently guide the business
- Learning to unlock intellectual, communal and societal capital throughout the organization and the relevant industry
- Cultivating a healthy, authentic culture by viewing the on-going impact on individuals, the company, and larger community which includes clients
- Inspiring and empowering others to reach their full potential through one-on-one coaching
- Identifying and shifting limiting mindsets and beliefs that impact work culture or services
- Mentoring staff to step into new roles and possibilities through personal development
Our approach emphasizes the development of emotional intelligence, communication skills, and strategic thinking, equipping leaders with the tools and insights they need to navigate complex challenges and drive meaningful change. Whether you’re a seasoned executive or emerging leader, our tailored programs provide valuable guidance and support to help you thrive in today’s dynamic business landscape.
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LEADERSHIP SKILLS
Women Owned Business
Working with rare diseases and patients offer unique challenges to market researchers. Combining the two can prove to be an insurmountable task for many. At Cadence, we have perfected how we work in a very difficult area in terms of recruiting, surveying and insight development.
More about Rare Disease Patient Research
