MARKET RESEARCH

Pre-Launch Research

Our Pre-Launch market research studies encompass the following types of projects:

Buying Process:
Understand the process of diagnosis, treatment and follow-up care. Our approach is based on multiple perspectives: patients, physicians, nurses and other caregivers. This allows us to weave a more complete story of what the patient is experiencing, how decisions are being made and where the opportunities sit.

Segmentation:
Identify key attitudinal and usage metrics to subdivide the target market to help focus the brand strategy and tactical plan.

Positioning:
Optimize the product’s positioning in the competitive landscape in terms of clinical and non-clinical benefits and unmet needs.

Message Testing:
Identify and test creative messages that communicate the product position in a compelling way.

Concept Testing:
Identify the concept that best embodies branding characteristics and drives prescribing.

Detail Aid Testing:
Evaluate sale aid materials to determine how well it communicates the benefits of the product.

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